Budpet

PROBLEM:

Pets enrich our lives in countless ways, yet they can’t communicate when unwell. Unexpected vet bills overwhelm pet owners and strain vets.

Our pets hold a special place in Australian hearts, offering companionship, independence, mental well-being, and unconditional love. Many people don’t realise that some pets can suffer from serious conditions like skin cancer. In Australia, unexpected vet bills cost $3.5 Billion to uninsured Australians pet owners. This creates financial strain for both pet owners and vets, especially with the surge in new pet owners post-pandemic.

90% of us have had or will have a pet at some point in our lives

Only 8% of pets are insured in Australia

Unexpected vet bills stress owners and overwhelm vets

Pets can't communicate when something is wrong

Unexpected vet bills cost $3.5 billion for uninsured pet owners in Australia

IDEA:

In response to this pressing issue, we’ve partnered with Budget Direct to create BudPet, a personal and intuitive tool with a heart. Developed in collaboration with veterinarians and pet owners, BudPet simplifies complex veterinary science into easy-to-understand language.

BudPet, designed to cater to 101 dog breeds and 21 cat breeds, goes beyond being a simple pet profile creator. It empowers pet owners with comprehensive knowledge and practical solutions, addressing a wide spectrum of concerns, from dietary and exercise matters to holistic well-being. It marks a significant step towards informed and engaged pet ownership, revolutionising pet care for Australians.

SOLUTION:

Upon completing the BudPet profile, you will receive customised wellbeing recommendations for your pet. Whether it’s optimising dietary plans, enhancing exercise routines, or addressing behavioural issues, BudPet has you covered. It also supports veterinarians by offering preventive advice, insurance and vaccine reminders, and discussion topics for vet visits.

Furthermore, BudPet aspires to shape the future of pet care by analysing data from thousands of pets across Australia. This data aims to identify trends and early warning signs, inspiring a new era of informed and engaged pet owners.

BudPet is an empowering journey into pet wellbeing for owners and a significant leap forward for Australian veterinarians. It symbolises hope, showcasing how innovative thinking, data insights, and purposeful partnerships can transform pet care, ensuring the wellbeing of our cherished companions.

Please note that the successful results of this campaign are not public due to business confidentiality.

How Budget Direct Pet Insurance helps prevent pet regret.

PROBLEM:

Pets enrich our lives in countless ways, yet they can’t communicate when unwell. Unexpected vet bills overwhelm pet owners and strain vets.

IDEA:

In response to this pressing issue, we’ve partnered with Budget Direct to create BudPet, a personal and intuitive tool with a heart. Developed in collaboration with veterinarians and pet owners, BudPet simplifies complex veterinary science into easy-to-understand language.

SOLUTION: